Peruse a Japanese dictionary and you won’t find the delightful word “Botejyu”. It’s because Botejyu is a whimsical mishmash of “Bote” (the sound of just-flipped okonomiyaki) and “Jyu” (the delightful sizzling sound as it cooks on the teppan grill)—an appropriate, poetic, and appetizing way to describe Japan’s Pioneer Okonomiyaki and Okosoba Specialty Restaurant Chain.
Botejyu has been in the Philippines since 2016 and is one of Viva International Food & Restaurants, Inc.’s franchises. The same company that has brought unique and winning brands such as Wing Zone, Pepi Cubano, Paper Moon Cake & Boutique Cafe, and Yogorino. Botejyu is staying true to its promise: to offer authentic Japanese cuisine, with its signature Okonomiyaki, flavorful Ramen, delightful Takoyaki, and Tempura. Its new sushi and sashimi menu items are guaranteed to be a new crowd favorite.
The beginnings of Botejyu
Botejyu was born in the gourmet city of Tamade, Osaka originally as a specialty okonomiyaki restaurant, which has been struggling to start over despite the harsh post-war aftermath. The emerging black markets in Osaka carried supplies and provision from the US and these included American flour which was then mixed with water to make pancakes as alternative basic nourishment.
Faced with food shortage, Nishino knew he had to be more innovative and enterprising so he developed this simple, easy-to-cook okonomiyaki, by throwing in whatever ingredient was available. He also set his eyes on mayonnaise, a condiment that until then was used only to flavor cold food.
After much experimentation, Nishino managed to market mayonnaise as an okonomiyaki topping at his restaurant. The evolution of this nutritious recipe quickly spread in Osaka, making this flour-based food as a staple dish. Nowadays, okonomiyaki’s are dressed with mayonnaise, but it was Nishino and Botejyu who first came up with the concept.
When Japan underwent rapid economic growth, and to meet customer needs during this era, Botejyu developed new items including the “okosoba”, which is basically okonomiyaki and yakisoba in one dish.
Over seven decades later, Botejyu still delivers authentic Japanese food in every single branch they open in Japan, Singapore, Korea, Taiwan, Vietnam, Thailand and in the Philippines.
Thick pork broth topped with juicy tender pieces of Char Sui and aji tamago. Their broth is flavorful and quite satisfying. To be honest, it might be the most underrated Ramen in the Metro. Good springy noodles on that heavenly broth and that perfectly cooked egg.
6 pieces of Takoyaki topped with 6 different sauces (Sauce a Mayo, Tomato Sauce, Umami Sauce, Salt and Garlic Sauce, Spicy Mentai Mayo, Thick Spicy sauce). These plump Takoyaki balls are crisp on the outside yet soft on the inside. Each sauce adds a different dimension to the Takoyaki.
Bacon and Egg in any format are already goo, but topped on a skillet with the Botejyu garlic rice. This childhood favorite is sure to be a hit amongst kids and adults alike. Smoky bacon on a bed of garlic rice and an over easy egg. Definitely, need at least 2 of these whenever you visit Botejyu.
Grilled Unagi pieces topped on sushi rice. The drizzling sweet sauce of the unagi complements the richness of the fish. Take it in one full bite for that burst of flavor.
One of the original makers of Okonomiyaki, Okosoba uses soba noodles and integrates it into an Okonomiyaki for a fuller meal.
A bit of everything authentic Japanese…and beyond.
What makes Boteyju special is that it brings the authentic taste of local Japanese food to more people in full support of regional revitalization. Thus, reading through its interesting menu, one can find all of Japan’s local specialty gourmet food from various regions throughout Japan. To keep the original flavors consistent even to this day, Botejyu is particular about ingredients that go into every dish. Botejyu in the Philippines, in fact, imports 70% of its ingredients—from meats to sauces.
Visit Botejyu’s other branches at the SM Mall of Asia, Festival Mall, SM City Dasmarinas, SM Megamall, Robinson’s Galleria, Robinson’s Magnolia, Ayala Malls Cloverleaf, Ayala Malls Vertis North, Ayala Malls Trinoma, Ayala Malls Feliz, SM Pampanga, Solenad, One Bonifacio High Street and soon in Greenhills, Ayala North Exchange, and SM Fairview. Follow Boteyju on social media: FB – @Boteyjuph | IG – @boteyjuphilippines | www.botejyu.com.ph)
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