Michelin Guide: What You Need to Know and the Fault in Marketing Ambiguity in Manila

In the recent years, there has been a number of “Michelin Starred” (mind the quotation marks) restaurant franchises that have come to Manila. Unknown to most, these restaurants in Manila are NOT Michelin-rated but rather just a franchise of a Michelin starred restaurant abroad. This is a simple oversight to those who don’t understand the history and ethos of the guide. Don’t get us wrong though, we love the idea of having these franchises here in Metro Manila! it saves us the trouble of traveling just to experience these wonderful dishes. What we will point out with this material is the ambiguous push from the system. This is an unpopular opinion perhaps,  but we will stick true to our whole operating principle of providing valuable insights to our readers.

Why we’re writing about this

One point to address is the surge of these Digital “Influencers” who kept captioning their photos posted on their social media channels and overusing the line “Michelin-Starred” smack in between all their Instagram updates. To the point that they’re overusing the term too much to a point. The ambiguity of the misleading marketing pull is somewhat unfair to the mass consumers. The sad part though is this kind of “best practice” system is widely accepted to sell the whole concept and these “Influencers” in exchange for gifts and endowments will blindly follow the trend of feeding misinformation to the general public or to their followers.

The Fat Girls Day OutWhere to Eat Series is not just about telling you which restaurants to go to, but we also try to inform and share to you our audience useful insights and weed out the ambiguity that we see from the internet. We are not imposing that we’re subject matter experts as well, but rather seeing certain points as a consumer as well.

Let this guide help you understand the real meaning of what it is to have a Michelin Star.

 

 

MICHELIN GUIDE: A HISTORY

To address the elephant in the room, Michelin is Michelin the tire company. While many thinks, they are separate entities they are actually just one company.

 

During the rest of 20th century, thanks to its serious and unique approach, the MICHELIN Guides became best-sellers without equals, it is also one of the highest recognition that you can receive in the hospitality industry.

 

FAT GIRLS DAY OUT MICHELIN

What Michelin stars actually mean

There are five categories in the guide, listed below:

The Michelin plate — The least prestigious of Michelin’s categories of recognition, while it is not a star it is recognition that the inspector was able to find quality food here.

Bib Gourmand — The Bib Gourmand dates back to 1955 and the mantra is measuring “quality food at a value price,” it’s their version of inexpensive eats. However, to be considered, the restaurant must serve two courses, a glass of wine and dessert without exceeding $40 per person.

Its name is taken from the Michelin man called “Bibendum”.

 

 

  • One Michelin star — Restaurants deemed to be a very good restaurant in its category.
  • Two Michelin stars — Restaurants judged as having excellent cooking worth a detour.
  • Three Michelin stars — Restaurants recognized for exceptional cuisine worth a special journey.

FACTS ABOUT THE GUIDE

 

A complete list of restaurants per country here.

Assessment Criteria

To maintain the independence of their opinion, the inspectors always dine out anonymously, pay for their meals, and subsequently rate their experience according to five publicly acknowledged assessment criteria:

  1.  Quality of the products
  2.  Mastery of flavor and cooking techniques
  3.  The personality of the chef in his cuisine
  4.  Value for money
  5. Consistency between visits

Core Values

While there are been many changes in the food industry, Michelin has six core values:

FAT GIRLS DAY OUT MICHELIN
Photo: Taken from Michelin

 

These values are the core of what goes into the Michelin Guide. They experience restaurants, with complete anonymity and get the same treatment any diner would experience thus adding authenticity and value to their word.

 

Fat Girls Day Out Michelin Inspector

Fun Facts:

Worlds Cheapest

  • Hawker Chan in Singapore. It costs 3 USD per head.

Most expensive

  • Ultraviolet in China. It costs 680 USD per head.

Oldest

  • L’Auberge du Pont de Collognes in France. They have been a three-starred Michelin restaurant for the past 52 years.

 

FAT GIRLS DAY OUT MICHELIN

RELEVANCE OF THE GUIDE TODAY

The Michelin Guide is a great way to find out where to eat, where to stay, and where to go in over 26 countries all over the world. It’s an achievement, a destination, an accolade that gives consumers the confidence to visit these place even if some of them are a bit out of the way. They act like a body of anonymous and discreet individuals that are unbiased with the type of experience they get from these different establishments.

In today’s Digital World, where most consider themselves as Social Media Influencers it’s important to look back and consider WHY WE DO, WHAT WE DO. Michelin acts as a testament to why we all started this in the first place right?

 

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Engage with us; experience@fatgirlsdayout.com or fatgirlsdayoutph@gmail.com

 


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