Tag: fat girls day out

Father’s Day 2020: Your Dad Deserves This Box

Father’s Day 2020: Your Dad Deserves This Box

Celebrate Father’s Day the right way at the comfort of your own home!

Anti-Terrorism Bill: What It Means To Us and What We Can Do

Anti-Terrorism Bill: What It Means To Us and What We Can Do

Let’s talk about dissent and the famous HB 6875 known as the “Anti-Terrorism Bill”. Know what this means and what you can do.

Welcome to the Free World: F&B Industry

Welcome to the Free World: F&B Industry

The outbreak of the Covid-19 pandemic has disrupted every aspect of human mobility and socio-economic norms of people around the world It has rapidly changed daily behaviors.  For our Author’s Note for this commentary content: Adapt or die in the F&B sector. Let’s talk about shifts in consumer behavior, the pitfalls of resisting change, and why there’s still a silver lining despite everything.

The shift in consumer behavior

 

“It seems we are massively entering a quarantine of consumption where we will learn how to be happy just with a simple dress, rediscovering old favourites we own, reading a forgotten book and cooking up a storm to make life beautiful.” – Trend Forecaster Li Edelkoort.

 

We’re putting non-essential consumer products off our list as we become more conscious about our spending. The shift in value over premium will heavily be present in most people’s mindsets.

 

 

Post-pandemic, consumers are going to be more discerning of how and what they consume. The need for a practical and pragmatic approach to entice their purchasing behavior is very important.  Not to mention these consumers buying power might be weakened due to downsizing of companies, people are holding tightly to their cash-on-hand to anticipate another global scare, and consuming or buying restaurant food is perceived as non-essential compared to grocery shopping.

 

The struggle in the F&B industry

 

The food industry has been turned upside down, that so obvious. They’ve coped by boxing their food for delivery.  We salute those who are keeping things afloat and are pushing very hard to keep their staffs employed

Ways to adapt

 

Now how do you transform? Re-visualize everything. This is a rousing time to grow and evolve.  Think first how to manage The Change” in both business and consumer climate. The money will come second to this. If you’re not able to do well with the first step, then you won’t be able to get gains.  Profit will be the consequence of how you act now.

 

 

Forget who you are as a restaurant. Let go of your notion to what you were before your hip dimly lit Philips bulbs, cozy interiors, and instagrammable food presentations.

 

Offerings

  • Interactive concepts will be a thing. Do-it-yourself home kits those are ready-to-cook. Food that gives a semblance of what a home-cooked meal should be.
  • Customizable meal kits for those re-heatable food packs that will not take away the integrity of your dish.

Channeling of payments

  • Go cashless. If you can practice cashless transactions please do so. This is for the sake of everyone. Less physical interaction with tangible elements the less hassle for everyone to disinfect.
  • Use pre-paid e-vouchers that can be easily be given as a gift

 

Food safety and cleanliness 

the top priority for many consumers will be maintaining health and minimizing the risk of illness. Looking at the long-term outlook, this awareness of hygiene and cleanliness will likely permeate consumers’ mindsets and brands can respond by becoming transparent about their safety procedures.

Margins and Price points

These are trying times. People will hold on to their hard-earned money more tightly than usual. We all know that we all have to maintain our own profit margins, but also do consider the buying capability of your target consumers. Find the right balance between giving value and profit.

Up your Online Presence

Now thinking about all the things that we need to take actions on – the question is how do you let your customer know these forefront initiatives? One key thing is having a solid Marketing Communication Plan. Consumers are looking for brands that share transparency to the product, as well as reflect their own personal values.

 

 

 

WHY IS DIGITAL MARKETING CRUCIAL?

 

Limitless opportunity

People in The Philippines spend an average of 10 hours a day on the internet and While a global average of almost seven hours of screen time a day. Ponder on that information for a while. Think about the vast amount of opportunity to have that conversation with your future customers. They are there and looking for a good narrative to watch or listen to.

Fair gameplay for everybody

Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even small and mid-sized companies can create compelling campaigns, talk to the same market, and have thoughtful engagements. It is not anymore reserved for large corporations and bigger brands.

 

If you want to deep dive further into then read up on our  How to’s of the Digital Marketing Spectrum.

Welcome to the Free world

 

According to one of FGDO’s favorite HBO series, West World; “This is the new world, and in this world, you can be whoever the fuck you want.” —Maeve Millay,

For the micro-entrepreneurs, It is your time to expand your capabilities. Go beyond restaurant concepts. You are now not limited by your capability to shell out large capital to put up a shop. Spread your wings and fly into new heights. Be wary also, although you’re entering the free world remember that these bigger and established restaurants will battle you out for the market share. Do well with your food quality, taste, and channeling. We’re always rooting for the new entrants in the market!

For the tenure restaurant owners or if you have a brick & mortar shop, stop fixating at your price point. Expand and diversify your market segments. You already have that solid following your challenge now is how to retain and engage those patrons.

This pandemic has opened a lot of doors for everyone. Go digital or die.

With every problem, there’s always a solution. Seek opportunities not just to create money, but also provide value to your customers.

 


Engage with us; experience@fatgirlsdayout.com or fatgirlsdayoutph@gmail.com

Find us at Klook PH should you want to join us during our #DayOut. Adult Field trip, yes?

 

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Cutting Through The Digital Marketing Bullshit

Cutting Through The Digital Marketing Bullshit

harp insights and 15 years worth of recaps from Kotler’s practice of what Marketing stands for and how the change in technology and social landscape completely changed the game field.

3 Step Chawan Mushi Recipe

3 Step Chawan Mushi Recipe

Soft, delicate steamed egg that’s sure to make your meal. The FGDO team devised a 3 step recipe so that you can make your very own Chawan Mushi at home.

Honey Pili Shrimp Recipe

Honey Pili Shrimp Recipe

How to cook Honey Pili Shrimp

If you love shrimp, then I’m sure you’ll love this recipe. This recipe is actually inspired by Panda Express Honey Walnut Shrimp that I tried on my last trip to the US. So I combined some elements from their recipe and made it our very own version that we call the honey pili shrimp. It’s essentially a hot prawn salad that uses pili nuts that’s native to the Bicol region of the Philippines.

If you want to learn more about Bicol, check out our guide here.

Honey Pili Shrimp

April 14, 2020
: 2-3
: Easy

We remade the Panda express Honey Walnut Shrimp but used Pili nut instead as it's native to the Philippines.

By:

Ingredients
  • 1/2 Kg of shrimp with the shell removed
  • Salt
  • Pepper
  • 2 eggs beaten
  • 1/2 Cup Cornstarch
  • 1/2 Cup Flour
  • 1 pack Ynut Honey Glazed Pili (if not available use 1/2 Cup Pili nut, 1 Cup sugar, 1 Cup water)
  • Vegetable Oil for frying
  • For the Sauce:
  • 1/4 C mayonaise
  • 2 Tbsp Honey
  • 2 Tbsp Heavy Cream or All Purpose Cream
  • 1 Tbsp Sriracha
  • For garnish:
  • Thinly sliced green onions
Directions
  • Step 1 Let’s start with the nuts. If you don’t have Ynut Honey glazed pili, start with combining your sugar and water and get them to boil, then add your pili nuts and set aside on a tray to cool. Set Aside.
  • Step 2 For the shrimps, season with salt and pepper. Grab 2 bowls, one for your beaten eggs and another for your cornstarch and flour mixture.
  • Step 3 Preheat your oil to medium heat then add the shrimps to the eggs then coat in the flour mixture before adding to the oil for frying. Fry all of the shrimp in batches and set aside.
  • Step 4 For the sauce, mix together the honey, cream, sriracha and mayonaise in another mixing bowl.
  • Step 5 Once all 3 ingredients are ready mix together the nuts, the shrimps, and the sauce in a mixing bowl and serve with white rice.

Any recipes you want us to make? Let us know!


Engage with us; experience@fatgirlsdayout.com or fatgirlsdayoutph@gmail.com

Find us at Klook PH should you want to join us during our #DayOut. Adult Field trip, yes?

Please follow and like us:
The Best Chocolate Chip Cookie Recipe

The Best Chocolate Chip Cookie Recipe

How to make the best Chocolate Chip Cookie at home   There are just so many cookies available in the Philippine market, we have Mo’s cookies, Ben’s cookies, Mrs.Fields, Scout’s Honor, Twenty Four Bakeshop, Bungalow, Ollie’s kitchen, and the Bald Baker. There are so many […]

A Side by Side Comparison of the Relief Goods in Metro Manila

A Side by Side Comparison of the Relief Goods in Metro Manila

Battle of Metro Manila’s Relief Goods! A side by side comparison reference comparison.

Chicken Sopas – FGDO Style

Chicken Sopas – FGDO Style

How to make Chicken Sopas at home

Whether it’s hot, or your sick, you want something comforting. Chicken Sopas is exactly that for most of us filipinos. Growing up, my family had the plain version of this dish with just the chicken, no carrots, no hotdog, no liver, no cabbage. And thats what I grew up eating but when I started to work in corporate I was able to try this version that had all those missing components and while I enjoyed that we created our version of the pinoy sopas that we love.

Chicken Sopas - FGDO Style

March 29, 2020
: 3-4
: Easy

The Fat Girls Day Out version of the Filipino Chicken Noodle Soup

By:

Ingredients
  • 2 large boneless chicken breast fillet
  • 5 garlic cloves
  • 1 medium onion
  • 1 small carrot
  • 5 leaves of Cabbage
  • 1 knorr chicken cubes
  • 1 Can 370ml Evaporated Milk
  • 2 cups of water
  • 3 Tbsp butter
  • 1 Cup elbow macaroni noodles
  • Salt and Pepper
Directions
  • Step 1 Boil the chicken in medium heat and when it’s cooked set it aside.
  • Step 2 Prepare the other ingredients, chop the onions, garlic, carrots, and cabbage. Set Aside.
  • Step 3 Shred the chicken breast into thin fibers.
  • Step 4 Melt the butter and sautee the garlic and onions. When it’s fragrant, add the shredded chicken and cook for 2 minutes.
  • Step 5 Add the noodles, water, evaporated milk, and the knorr cube.
  • Step 6 Simmer for 15 minutes then add the carrots and cabbage.
  • Step 7 Add salt and pepper to taste.
  • Step 8 Close the fire and serve.

Any recipes you want us to make? Let us know.


Engage with us; experience@fatgirlsdayout.com or fatgirlsdayoutph@gmail.com

Find us at Klook PH should you want to join us during our #DayOut. Adult Field trip, yes?

Please follow and like us:
Bulalo (Beef Shank Soup)

Bulalo (Beef Shank Soup)

Ever have those spontaneous trips to Tagaytay because you’re craving for Bulalo? Learn how to make that wonderfully sinful broth right here!


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